What You See Is NOT What You Get is a project we run with children looking at how food advertising affects them – and their reactions to it. They then run a campaign based on their findings. The idea is that if children understood more about how they are targeted by the advertising, marketing and food industries they would be better equipped to make food choices. We are not telling them to eat healthily (that doesn’t work!). We are saying, ‘Look how unfair it is, the way advertisers hide information about what’s in your food.’ The project follows a pilot in 2016 where a small group of children made a film, Where The Lies Are, about advertising. (Watch the film here ) The title came from one of the girls’ comments about food packaging. She said, ‘Look at the back of the packet, not the front because that’s where the lies are.”
With Frances Hansford we have produced some research which shows that once children have more information about the food and marketing industry, they do make different choices about what they eat. You can see the research document here: What You See is NOT What You Get evaluation
If you would like to run the project in your school or youth club here’s some information about it: NotWhatYouGet Programme1
These photos give an idea of how active the children became in their own campaign.
Download the independent evaluation of Where The Lies Are by Dr Frances Hansford, here: Frampton Film project evaluation report FINAL
We have also done an activity sheet which you can use with children before, during and after watching the film.